What is data cleansing? Cleaning your data is the process whereby you go through all of your data within a database, like a CRM. As a result you either remove or update information that is incomplete, incorrect, improperly formatted, duplicated or irrelevant. So you are left only with the most relevant, high quality data.
Once you’ve cleaned your data, it’s critical you keep it clean. You wouldn’t clean and organise your house once, then leave it alone until the day you move out. Would you?
Keeping your data clean includes standardising your data entry process, validating data accuracy and monitoring errors. Bad data is no good for your customer service or marketing.
If you want to ensure all of your data is useful a data cleaning strategy and plan is something you should give a priority to.
Is this something you would tackle yourself, or a service you should pay someone else to do for you? Is this really how you want to spend your time? Probably not. So why not get a Virtual Assistant (VA) to do this job for you.
Jean Weir, Oyster Flame – Giving you valuable time back